Valley Forge Fabrics Launches Collection in Honor of the Visionary Florence Broadhurst
, 2023-01-31 10:00:00,
Risk-taker par excellence and style maven extraordinaire, the Florence Broadhurst collection pays tribute to the designer’s eccentric, glamorous, and fearless prints
FORT LAUDERDALE, Fla., Jan. 31, 2023 /PRNewswire-PRWeb/ — Valley Forge Fabrics, the largest supplier of custom textile products and services for the hospitality industry, today announced a new collection inspired by the revered Florence Broadhurst – regarded as an unparalleled and unique force in the world of modern design. The first group of two Broadhurst signature prints, including “Cranes” – a whimsical design inspired by Broadhurst’s youth in China and love for birds, along with “Turnabouts” – a retro, exuberant design that signified Broadhurst’s affinity for circular compositions (as she felt it represented a larger pattern of life), are available now. The winter 2023 release will include three additional designs and will be available in late February. Collections will be released each season throughout the next few years.
Florence Broadhurst was born in Australia but gained a worldly perspective at a young age, traveling extensively through Asia, China, and Europe as a singer and dancer. She had a profound sense of drive and curiosity (particularly for the early 1900s), and she was notorious for her flamboyant clothing, antique jewelry, and coiffed hair. While she held many daring roles in her life, from a London fashion designer to World War II aid to soldiers, her incarnation as a luxury wallpaper hand-printer at age 60 was perhaps her most meaningful pursuit. In this iteration of life, she would spend the next two decades producing images that spread from Australia to London, New York to Shanghai. Bored of the mundane monochromatic and muted tones favored in Australian design, her Sydney-based business began producing vibrant, bold geometrics and nature-inspired designs, all of which were hand-printed. Above all, Broadhurst understood color and composition and had an uncanny ability to predict the future design zeitgeist. In total, her archive spans over 500 designs ranging from tapestries to geometrics, florals, psychedelics, and chinoiseries. Today, the Broadhurst legacy lives on, with TIME Magazine immortalizing her as one of the world’s most influential post-war designers.
Growing from a small family-operated business to the worldwide preeminent performance textile and textile services supplier in luxury hospitality, Valley Forge found inspiration in Broadhurst’s…
,
To read the original article, go to Click here