Sunsilk launched ‘Sunsilk Dashain Vibes 2’ campaign again this year in an attempt to join the consumers in showcasing their beauty during the festive season of Dashain. 

The first edition of the campaign which was launched in 2021 garnered 60M views and 2800+ audience entries showcasing their beautiful hairstyles and Dashain vibes. The biggest opportunity for the winners was being featured in Sunsilk’s “Limited Edition Dashain Packs” which was first such initiative taken in Nepal. Through these packs the Sunsilk Gang of Girls reached thousands of households in Nepal. 

Sunsilk Dashain Vibes 2 was launched on 1st September 2022, with the theme of “Double the Celebration”. Participants had to send their entries through a video or photo showcasing their amazing hairstyles and Dashain vibes. Three winners would get a chance to win Rs. 100,000 each, lead #SunsilkGangofGirls with Princy and Prisma (popularly known at Twinny girls, most well-known TikTok celebrity of Nepal with over 7.3 million followers) and an exciting opportunity to get featured in Sunsilk Packs through the selection done by renowned personalities – Actress Barsha Raut, Singer Melina Rai and Hair Expert Swastika Rajbhandari.

The second version which received 3732 entries garnered over 66M views in TikTok alone and over 100M views through all digital platforms. Hence making the campaign one of the biggest digital campaigns in Nepal.

According to the Managing Director of Unilever…