, 2022-09-12 10:49:00,

Newest OLAPLEX Ambassador Jimmy Paul Led Creative for Hair

SANTA BARBARA, Calif., Sept. 12, 2022 /PRNewswire/ — OLAPLEX, the brand that singlehandedly created the bond building hair category, was excited to reveal its partnership with the iconic fashion designer, Jason Wu at his NYFW Fall ’22 show on September 10^th. This collaboration marks a debut partnership for OLAPLEX at Fashion Week. Professional hair stylist and newest OLAPLEX ambassador, Jimmy Paul created the hair for the show and OLAPLEX products were used to bring Jimmy’s vision to life.

Models walked the runway with sleek, braided twists, with the ends sticking out, short natural textured bobs and braids. Jimmy Paul credits the 90’s minimal fashion trends for inspiring the hairstyles in the show. “I wanted the hair to look purposefully messy yet put together at the same time. It’s a look that can be dressed up or dressed down. To achieve the look, prep hair with a smooth, brushed out-look by combining OLAPLEX No. 9 Bond Protector Nourishing Hair Serum and OLAPLEX No. 6 Bond Smoother. Using your fingers, pull hair back into a low pony and secure. Braid the pony and secure it with elastic, then twist into a low bun and leave the ends out. Secure with bobby pins and top off the look with OLAPLEX No. 7 Bonding Oil for high shine,” said Jimmy Paul, hair stylist and OLAPLEX ambassador.

Jimmy Paul’s work is frequently featured in some of the most prestigious media outlets globally and he has worked with photographers of international acclaim. He is also known for curating the runway look for some of the most iconic designers both in the U.S. and around the world. He credits OLAPLEX with helping him deliver stronger, heathier hair for his clients with their exclusive bond building technology. “I’ve been a fan of OLAPLEX for years, as I saw first-hand the immediate transformation in the hair,” Jimmy Paul shared. “All of my clients want stronger, healthier hair with more shine and manageability so I’m thrilled to be their newest OLAPLEX ambassador as well as work alongside fashion designer, Jason Wu, on the hair for this season.”

“Jimmy Paul is one of the most prolific hairstylists of the 21^st century. He continuously raises the bar with styling creativity, all while putting the health of his clients’ hair first to ensure they look and feel their best,” said JuE Wong, Chief Executive…

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