KOURTNEY KARDASHIAN BARKER COLLABORATES WITH BOOHOO TO DISCOVER MORE ABOUT SUSTAINABILITY & STYLE DURING NEW YORK FASHION WEEK FW22 SHOW
, 2022-09-14 04:00:00,
WORKING TO EMPOWER HERSELF AND OTHERS WITH A BETTER UNDERSTANDING OF THE FASHION INDUSTRY’S ENVIRONMENTAL IMPACT
NEW YORK, Sept. 14, 2022 /PRNewswire/ —
WHO: | Kourtney Kardashian Barker, Travis Barker, Charlotte McKinney, Jonathan Cheban, Madison Pettis, Bobby Shmurda, Bella Harris, Remi Bader, Teresa Giudice, Gia Giudice, Milania Giudice, T.J. A, Serena Pitt & Joe Amabile, Paige DeSorbo, Camille Kostek, Madison Lecroy, Charly Jordan, Serena Kerrigan, Sophia Hammons, Samantha Ware, Cindy Plano, Tomás Matos, Brooke Hyland, Paige Hyland, and more. |
WHAT: | Global e-retailer boohoo debuts their collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh. Kardashian Barker as the brand’s newest ambassador is delivering two capsule collections that have been created in tandem with a journey of investigation into the opportunities for creating a more sustainable fashion future. This has all been captured on film and is being shared in a social series with Kourtney’s 198m followers to improve understanding and drive conversations. The debut FW22 collection was showcased on a variety of models in all sizes during the runway show at New York Fashion Week this evening. The invite-only runway show is available via see now, buy now on boohoo.com. Additionally, to follow this runway show, boohoo has partnered with Global Fashion Exchange to host an invite-only clothing swap event, SWAPTAILS with performances by NY downtown icons: Kevin Aviance and Nomi Ruiz. This swap event is designed to inspire consumers on how to extend the life of their clothing in a fun and engaging way. |
- Runway Images – Photo Credit: Dan Lecca – HERE
- Front Row + Step & Repeat
- BFA: Darian DiCianno – HERE
- BFA: Joe Schildhorn – HERE
- Front Row
- GETTY: Jamie McCarthy – HERE
- Campaign images – HERE
- Product Shot Images – HERE
- Social Series Sizzle/Episode 1 – HERE
- Press Release – HERE
- Boohoo x Kourtney Kardashian Barker Collection Available HERE
- 45 pieces with price range – From $6 to $100
- 2 vintage pieces
- 41/45 contain pieces that contain recycled fibers like recycles cotton
- 12 styles made in the UK including our own British Factory
- 5 styles can be worn in multiple ways
- 2 made from cotton connect which has seen 2500 farmers trained in the benefits of more sustainable cotton production and good business practices
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