, 2022-10-26 14:24:00,

PORT WASHINGTON, N.Y., Oct. 26, 2022 /PRNewswire/ — KISS Products, Inc. is thrilled to announce the launch of BEAUTIFY.TIPS, a new digital destination dedicated to all thing’s beauty.  What’s hip, what’s happening, what’s new, what’s next…the online beauty magazine touted as ‘Your New Guide to Gorgeous’ features the latest tips, tricks, and trends to help beauty lovers at all skill levels DIY their best life.  Coverage includes all products, all brands across beauty, to meet the needs of today’s discerning and diverse beauty consumer.

KISS is a global leader in professional quality beauty products and treatments, with iconic brands sold in over 100 countries worldwide. Empowering beauty enthusiasts to “Bring the Salon Home” has been the KISS mission since 1989, and the launch of their new, standalone site takes the brand’s cutting-edge innovation and unwavering commitment to ethics, integrity, and excellence to the next level.

To lead BEAUTIFY.TIPS, KISS has named Janene Mascarella as editor-in chief. Janene brings 20 years of experience as a beauty and lifestyle journalist. Her work has appeared in top-tier magazines, newspapers, and online outlets such as Glamour, Cosmopolitan, Self, USA Today, Parade, Women’s Health, and CNN.com. Prior to joining KISS, Janene was BELLA Magazine’s Beauty Director, where she oversaw beauty content across print and digital for 11 years.

Janene’s substantive knowledge of the industry, relatable on-camera appearances, vast media and publishing experience, and unparalleled passion for beauty products makes her appointment as editor-in chief of BEAUTIFY.TIPS by KISS the perfect fit. She will use her decade-long beauty editor expertise and creative spark to oversee all expressions of the site’s steady stream of multimedia content, which includes tips & trends, news & reviews, videos & tutorials, guides & quizzes, spotlights & interviews, and more.

“KISS has been my go-to nail and lash brand (both personally and professionally) for many years, and I’m beyond thrilled to join the company and build a place where beauty lovers at all skill levels can find confidence, conversation, and community,” says Janene Mascarella.  “I have spent the last decade as a beauty editor, and this next chapter of my career is truly a dream come true.  My goal is to empower and inspire readers one BEAUTIFY tip at a time.”

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