There are plenty of make-up and skincare products which boast anti-ageing effects, but according to celebrity permanent make-up artist Sarah Amelia Fogg, the key to a more youthful appearance could begin with your eyebrows. “Brows are the most common area I see where people make mistakes that age them,” she explained.

“Neglecting your brows completely can make you look older, especially if you have sparse brows. Similarly, going too heavy on the product can also age you.”

Sarah who is the celebrity brow artist and founder of Brows by Sarah, has worked with stars including Love Island’s Olivia Attwood, Lioness Chloe Kelly and Loose women’s Denise welch to create their perfect eyebrow look.

She said: “I can’t stress enough how important it is to have the right eyebrow shape as your eyebrows can lift, define, and flatter your whole face.

“We’ve seen so many trends this year from the ever-loved fluffy brows to bleached brows and skinny brows, all of which can look great on some people but not on others. Whatever look you’re going for, remember that our brows are extremely personal, it’s not ‘one size fits all’ and it’s certainly not about simply picking a style and sticking with it.”

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Finding the right shape can be “tricky to do”, but there are methods you can try at home.

“To find the right shape for you, you want to map the bulb, arch, and tail of your brows using a pencil or the end of a makeup brush,” explained Sarah. “Start by placing your chosen tool on the side of your nose and angling towards the inner corner of your eye which will indicate where the bulb of your brow should start.

“Then, angle your tool over your eye (but not touching your eye) and this will indicate where your arch should be.

“The last step is angling the tool with the outer corner of your eye which will indicate where the tail end of your brow should be. I strongly recommend trying to honour your natural brow shape as this will suit you the best.”

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If you have over-plucked your brows and are hoping for a fuller look, Sarah recommends avoiding the tweezers, unless you’re plucking from the glabella, which is the flat area between your eyebrows above your nose.

Alternatively, if you’re on a mission…