CLAIRE'S TEAMS UP WITH FASHION DIRECTOR AND "FUTURIST" NICOLA FORMICHETTI TO COLLABORATE ON SPECIAL PROJECTS
, 2022-11-04 07:30:00,
Nicola will lend his imagination, lens on culture and creativity to brand initiatives including the “C.Studio” series, partnership with V Magazine and opening of Claire’s new Paris store
HOFFMAN ESTATES, Ill., Nov. 4, 2022 /PRNewswire/ — Global fashion brand Claire’s and Nicola Formichetti have partnered to bring the fashion icon’s imaginative point of view to several of the brand’s upcoming initiatives as Creative Director in Residence. Claire’s and Nicola are champions of self-expression with an authentic connection to the next generation, making them ideal partners as the brand continues to celebrate individuality and make an impact on youth as part of the cultural zeitgeist. Through fashion inspiration and expertise, engaging content that sparks conversation and a physical store that will transport consumers into the future of retail and style, among other projects, Nicola will bring new inspiration as the brand deepens its connection with Gen ‘Zalpha’.
“As a platform for the voices of Gen ‘Zalpha’, we create a space for our consumers to express themselves. We want to constantly present Claire’s in imaginative, fresh ways across content, product, and experiences. We are partnering with inspired and inventive talent who can capture the ethos of Claire’s and bring it to life in next level experiences,” said Kristin Patrick, EVP and Chief Marketing Officer of Claire’s. “Nicola is one of the most imaginative and creative talents of our time, and his essence and youthful spirit are in complete energetic alignment with everything that our brand stands for. Together, we have an opportunity to continue to make Claire’s an open forum for self-expression and inspiration.”
“Claire’s means freedom. It’s a beautiful, magical wonderland where you get to be yourself, play and have fun. Claire’s and I believe in being you and loving that, and together we want to encourage self-expression and empower today’s generations to explore and be uniquely themselves,” said Nicola Formichetti.
The collaboration between Nicola and Claire’s kicked off this Fall with Get Pierced, a multi-channel campaign featuring powerful creators including actress and hip-hop artist That Girl Lay Lay, singer Dai Time and influencer Kheris Rogers in a series of videos directed by Aaron Idelson that touted Claire’s continued leadership in ear piercing and the individuality…
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