CLAIRE'S LAUNCHES CONTENT SERIES WITH TOP CULTURAL STYLE INFLUENCERS
, 2022-11-15 14:58:00,
Claire’s Content Studio deepens Claire’s commitment to bringing culture-defining style and
tips for fashion expression to its audience through the vision of four industry-leading experts with creative direction from Nicola Formichetti
HOFFMAN ESTATES, Ill., Nov. 15, 2022 /PRNewswire/ — Global fashion brand Claire’s continues to elevate its cultural and consumer connection through Claire’s Content Studio with the launch of a style-centric content series embracing today’s top trends through the influence of some of the industry’s leading tastemakers. Following last week’s announcement of Nicola Formichetti as its new Creative Director in Residence, the style series is the first of three upcoming projects launching in partnership with Nicola. Not only does the content inspire and instruct through some of the latest trends in fashion through the lens of nail creations with famed artist Britney Tokyo, hair trends with celebrity stylist Florido Basallo makeup with Emmy Award-winning artist Alexandra French and fashion and ear piercing with stylist Anna Trevelyan, but it also directly connects Gen ‘Zalpha’ to the products and accessories that let them create it for themselves.
“As a brand dedicated to self-expression, we celebrate diverse points of view, creating space for the voices of others and giving them a platform to ignite inspiration. In that spirit, we continue to bring the best and most influential creators in the world to the forefront and give our consumers access to their amazing talents and insights,” said Kristin Patrick, EVP and Chief Marketing Officer of Claire’s. “We partnered with Nicola Formichetti to direct our latest series and give today’s generation access to some of the best celebrity talent initiators and style creators across the industry. Florido, Britney, Alexandra and Anna each provide their own unique twist on hair, nails, makeup, fashion and piercing – inviting consumers to unabashedly dive into their imaginative worlds where they can uncover and embrace their own personal style.”
Under Formichetti’s creative direction, Basallo, Tokyo, French and Trevelyan’s style inspiration bring a new perspective to Claire’s series, with a modern and fresh aesthetic. Each episode explores different trends and cultural themes around hair, makeup, nails, style and ear piercing – trends that are popular but easy to attain -…
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